What is included
Every stage of the funnel has a job.
Awareness
Get in front of the people most likely to care about what you offer.
Consideration
Keep your business in mind while people compare their options.
Conversion
Turn interest into a booked call, demo or sale.
Measurement
Track the whole path so you know what each stage contributed.
How Dorna plans it
- 01
Start with your goal
The plan begins with what you want to achieve, not with a channel.
- 02
Give each channel a role
Google and Meta each do the job they do best, inside one plan.
- 03
Measure the whole path
One set of reports shows how the channels work together.
Explore more
Your turn
Ready to talk it through?
Tell us what you are advertising and we will take it from there.
- Google, Meta, or both
- Transparent reporting from day one
- No long-term lock-in